Evelyn joined Counsel in 2007 as a Financial Copywriter. Since then, she has progressed through the organization and helped shape the group’s communications division.
Evelyn leads a team of communications professionals at Investment Planning Counsel (IPC). She leverages the power of various print, digital, and social media channels to help drive business growth for IPC, Counsel and IPC Private Wealth. She is responsible for the group's content development and marketing strategies, including web, product marketing communication, and investment reporting for advisors and investors. Evelyn also supports the group’s national branding and public relations initiatives.
With close to two decades of experience in various aspects of the financial services and media sectors in Canada and Malaysia, Evelyn enjoys a good communication challenge and believes in the value of continuous learning to stay current.
Evelyn graduated from the University of London with a BSc. Economics (majors in Economics and Management). She holds a Masters in International Studies & Diplomacy from the School of Oriental & African Studies (University of London) and has completed the Canadian Investment Funds Course as well as several other certifications in marketing and communications.