Blair Setford

Blair Setford
Vice President of Product Management
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As Vice President of Product Management, Blair oversees the positioning of the Counsel Portfolios, the underlying component funds and other managed investment solutions. Among Blair’s responsibilities is working with the Counsel Portfolio Management team as well as Counsel’s investment specialists to ensure the product lineup provides a full range of investment solutions. Blair works closely with the Chief Investment Officer in conducting regular due diligence reviews of Counsel’s investment specialists. He is a member of various strategic committees responsible for introducing changes to Counsel investment solutions, including Counsel’s Product Committee and Investment Management Steering Committee.

Prior to joining Counsel in 2017, Blair had over 20 years of experience in the Financial Services industry, holding positions in product marketing, product management and product development at some of Canada’s largest fund companies.

Most recently, Blair completed a mini-MBA and Executive Leadership training at the McGill Executive Institute and has also completed leadership courses through the Schulich Executive Education Center.